Business Intelligence

Business intelligence (BI) helps organizations analyze historical and current data, so they can quickly uncover actionable insights for making strategic decisions. Business intelligence tools make this possible by processing large data sets across multiple sources and presenting findings in visual formats that are easy to understand and share.

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Collect and Transform Data

Business intelligence tools typically use the extract, transform, and load (ETL) method to aggregate structured and unstructured data from multiple sources. This data is then transformed into one comprehensive data set.

Uncover Trends and Inconsistencies

Data mining, or data discovery, typically uses automation to quickly analyze data to find patterns and outliers which provide insight into the current state of business. BI tools often feature several types of data modeling and analytics.

Data Visualization

Business intelligence reporting uses data visualizations to make findings easier to understand and share. Reporting includes interactive data dashboards, charts, graphs, and maps that help users visualize data flows.

Take Actions

Viewing current and historical data in context with business activities gives companies the ability to quickly move from insights to action. Business intelligence enables real time adjustments and long-term strategic changes.

Access all your customer information in one place, so you can direct resources.

Gain visibility into sales and marketing performance, consumer behavior.

Improve operations using by automating routine analytics tasks, refining processes.

Automate data and reporting to improve inventory management and fulfillment.